How we scaled retaining churn-risk active customers that drove 12 high-intent SQLs

We spent the last 3 months restructuring our technical setup to resolve speed and latency issues. Here are the tools we used and the outcomes: - Image optimization using webp and lazy loading. - Eliminating render-blocking CSS in the head. - Deferring non-critical scripts. Our page speed went from red (38) to green (96) on mobile. The ranking improvement followed within 10 days. (Generated case study brief #39 published to the public library for peer review.)