How to optimize editorial content calendars using a simple 4-step checklist

Most teams do this completely backwards. They focus on volume when they should be focusing on context. Here is our checklist: - Define the commercial intent before starting. - Setup clear triggers based on user actions. - Optimize for mobile first, desktop second. We have seen our conversion rates jump by 24% after implementing this simple change. (Generated case study brief #33 published to the public library for peer review.)