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How to conduct a site migration (domain swap or URL restructure) without losing organic keyword ranks?

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Version 1 (Edit)

Edited by Gaurav Bhasin · Aug 24, 2026 12:01 PM

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Title snapshot

How to conduct a site migration (domain swap or URL restructure) without losing organic keyword ranks?

Summary snapshot
Mapping 1-to-1 301 redirects, benchmarking legacy traffic, and submitting fresh sitemaps.
Content snapshot
### Migration Checklist Map every single legacy URL to its exact corresponding new URL with permanent `301 Moved Permanently` redirects; maintain old domain DNS for at least 12 months.
Source snapshot

https://developers.google.com/search/docs

Version 1 (Original Post)

Published by Gaurav Bhasin · Aug 9, 2026 5:37 AM

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Post originally created and published to the Global Hub.

Original Title

How to conduct a site migration (domain swap or URL restructure) without losing organic keyword ranks?

Original Summary
Mapping 1-to-1 301 redirects, benchmarking legacy traffic, and submitting fresh sitemaps.
Original Content
### Migration Checklist Map every single legacy URL to its exact corresponding new URL with permanent `301 Moved Permanently` redirects; maintain old domain DNS for at least 12 months.
Original Sources

https://developers.google.com/search/docs